Context
Hitex International Group is a road safety manufacturing and installation company of high-performance reflective road marking, anti-skid/ high friction surfacing and permanent road repair products.
Objective
Create two promotional videos to use for marketing campaigns, convention video reals and board members to share.
Research
For these videos, I wanted to feature the preparation/application process with a visual emphasis on the different materials used as they were being applied to the pavement.
Final Design
Takeaways
These were my first videos for a professional company that was published by the media. Some key takeaways from these video shoots were: the ideal time of day for the best light exposure, using a gimbal for certain shots could have reduced the amount of camera shake, colour grading certain scenes could have been better. Overall, I learned so much about commercial-quality video production that I used towards my Richmond Public Library videos featured in my portfolio.