Context
Mynd Gym Toys is a toy company based in Surrey, BC Canada. I was asked to create a logo that would encompass ingenuity, children's services, and learning devices that would help children of colour advance their skills and stimulate their senses.
Objective
Create a logo that sparks creativity, feature a brain that symbolizes intelligence, contains the initials MG, use the provided colour palette.
Research
Using the brain as the central focus of the image, I decided to go with a lightbulb design and somehow integrate the company initials inside.
Final Design
Takeaways
The final design was chosen by all stakeholders in the company. The lightbulb concept provided a good base that could be tailored towards a younger, more playful audience but also communicate professionalism for parents and potential partners/investors.